Wake Up and Win: Endy Partners with Tim Hortons on Roll Up to Win

By Jordyn Weinberg

At Endy, we know that great mornings start with great sleep. Our mission has always been to help Canadians wake up feeling refreshed, energized, and ready to tackle the day. Now, we’re taking things one step further with a new partnership that could help you upgrade your mornings in a big way!This year again, Endy has teamed up with Tim Hortons for Roll Up to Win™, one of Canada’s most beloved contests. Starting February 23, lucky Canadians will have the chance to win exciting Endy prizes, including one of 10 bedroom makeovers, one of 50 FREE Endy Mattresses, or one of 100,000 $50 gift codes to Endy.com.

What is Roll Up to Win™?

Roll Up to Win™ is Tim Hortons’ annual promotion that gives customers a chance to win fun prizes by enjoying their favourite beverages and snacks. This year, there are many ways to play: Tims guests can enter through the Tim Hortons app or by rolling up the rim of specially-marked contest hot beverage cups, where millions more great prizes await, while supplies last.

Endy Prizes you Can Win

We’re excited to bring our cozy sleep essentials to the Roll Up to Win™ prize pool. Here’s what’s up for grabs:

10 Endy Bedroom Makeovers: Is your cup one of the extra lucky ones? You could win a mattress, bed frame, dresser, and nightstands for a total sleep refresh.
A FREE Endy Mattress: Upgrade your sleep experience with our Canadian-made mattress designed for comfort and support.
$50 at Endy.com: Save on Endy sleep essentials to help you create the perfect sleep environment.

Whether you’re winning a brand-new mattress or putting $50 toward dreamy bedding, these prizes are all about better sleep and brighter mornings.

How to Play

Ready to roll? Here’s how to get started:

Download the Tim Hortons app and register (if you haven’t already).
Purchase any eligible item.
Roll up your virtual cup in the Tim Hortons app, or—while supplies last—get your hands on a physical Roll Up to Win™ cup for the chance to win!

Roll as many times as you want to maximize your chances of winning Endy sleep essentials and other exciting prizes!

The most canadian morning ever

What’s more Canadian than waking up on Canada’s Best Mattress, and heading to Tims for a cup of Canada’s favourite coffee? We’re excited to come together to help Canadians wake up on the right side of the bed—whether it’s with a cozy Endy mattress or a warm Tim Hortons coffee in hand. This partnership is all about celebrating the little things that make mornings better for Canadians from coast to coast.

Roll Up, Wake Up and Win!

Whether you’re looking for better sleep, a smoother morning with your Endy mattress, or just a little extra joy with your coffee, this partnership is here to make it happen. So grab your Tim Hortons and get ready to Roll Up to Win™.Rules apply. Canada Only. No Purchase Necessary. Cup rolls available only while cup supplies last, but will vary per restaurant (check in-restaurant before ordering). See www.rolluptowin.ca for full contest details. ©Tim Hortons, 2026.

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