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Best sleep of your life or your money back. Try the Endy Mattress for 100 nights, risk-free!

Our Story

Every Canadian Deserves A Better Night's Sleep.

It Started With a Simple Belief:

In 2015, we launched Canada’s first mattress-in-a-box—redefining comfort, quality, and convenience to make great sleep accessible to all. What began as a bold idea has grown into Canada’s leading online mattress brand, trusted by over a million sleepers from the Rocky Mountains to Rocky Harbour.

At Endy, we don’t just help you fall asleep—we help you Rise to Shine.

Endy Hybrid Mattress on an Endy Curve Bed Frame.

Every Endy mattress is proudly crafted in Canada using thoughtful and responsible manufacturing practices. From the first layer of foam to the final stitch, each mattress reflects the care, precision, and craftsmanship Canadians are known for.
Made with CertiPUR-US® certified foam—free from harmful chemicals and emissions—our mattresses meet the highest standards of safety, durability, and comfort. It’s our way of ensuring you sleep soundly on a product that’s as responsibly made as it is comfortable, night after night.

2015

Endy is Founded in Toronto

January - Mike Gettis and Rajen Ruparell establish Endy.March - The Endy Mattress makes its debut and we deliver our first mattress.

2016

Benchmark for Innovation

June - Endy wins Techweek Top 100 Innovators Award.

2017

First Launch to First Million

May - Launched our first accessory—The Endy Pillow.November - Secured a $1 million investment on Dragon's Den—the show's biggest deal to date.

2018

Levelling Up

September - Named fastest growing retail startup in Canada by Maclean's and Canadian Business in the 2018 Startup 50 ranking.December - Acquired by Sleep Country Canada in one of Canada's largest ever e-commerce acquisitions.

2020

Comfort for Frontline Workers

April - Launched Healthcare Heroes Giving Campaign, recognizing commitment and providing comfort to frontline workers in over 80 hospitals.

2022

Say Hello to Hybrid

August - Endy launches the Hybrid Mattress, the second mattress to join our collection.

2023

From Online to In-Store

November - Opened our first retail store in the GTA.

2024

Big Wins

February - Adjustable Bed on Product of the Year Canada 2024 for the Adjustable Bed.October - Opened our second retail store in Halifax, and launched the Endy Bedroom Collection—our biggest product launch to date.November - Endy is Great Place to Work® certified for the 6th consecutive year, and opened our third retail store in Edmonton.

2025

A Year of Game-changers

February - Partnered with iconic Canadian brand Tim Hortons in the nationwide Roll Up to Win contest.March - Endy celebrates its first decade.May - Announced our multi-year partnership with the WNBA and brought on Canadian-born Aaliyah Edwards as our Brand Ambassador.

We've Donated Over 24,000 Mattresses to Canadians in Need

As a proudly Canadian company, we're here to make great sleep more accessible for everyone, from coast to coast.For over 10 years now, we've partnered with charities and non-profits nationwide to donate new and gently used mattresses to refugees, survivors of domestic violence, and newly housed youth. In 2025, we committed $25,000 in Endy products to Canadian Connections, a Toronto-based charity helping newcomers in need set up their first homes in Canada.

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