Our Story

Everyone Deserves a Better Night’s Sleep.

It Started With a Simple Belief

In 2015, we set out to redefine comfort, quality, and convenience by creating a simpler, more accessible way to buy a mattress. What began as a bold idea—Canada’s first mattress-in-a-box—quickly grew into one of the country’s most trusted sleep brands, with more than a million people choosing Endy for deeper, more restorative sleep. We don't just help you fall asleep—we help you Rise to Shine.

Endy Hybrid Mattress on an Endy Curve Bed Frame.

Every Endy mattress is proudly crafted in Canada using thoughtful, responsible manufacturing practices. From the first layer of foam to the final stitch, each mattress reflects the care, precision, and craftsmanship Canadians are known for. Made with CertiPUR-US® certified foam that meets rigorous standards for content, emissions, and durability, every Endy mattress is designed to help you sleep soundly on a product that’s as responsibly made as it is comfortable, night after night.

2015

Endy is Founded in Toronto

In January, driven by a shared vision for better sleep for all, entrepreneurs Mike Gettis and Rajen Ruparell launched Endy, making high-quality sleep more accessible. Not long after, the very first Endy Mattress was delivered in March, marking the beginning of redefining and revolutionizing the way people sleep.

2016

Benchmark for Innovation

Endy was named one of Techweek’s Top 100 Innovators, a signal that we weren’t just delivering better sleep, but challenging industry norms and setting a new standard for comfort and quality.

2017

First Launch to First Million

With the momentum continuing to build, November marked an extraordinary milestone: securing a $1 million investment on Dragon's Den, the show's biggest deal to date.

2018

Levelling Up

In September, Endy was named Canada’s fastest-growing retail startup and earned a spot on the Startup 50 list.

2020

Comfort for Frontline Workers

In a year defined by uncertainty, we turned our focus to care. With our Healthcare Heroes Giving Campaign, Endy delivered new mattresses to frontline workers at more than 80 hospitals.

2022

Say Hello To Hybrid

In August, we introduced our second mattress, the Endy Hybrid, combining our signature Endy Cooling Comfort Foam with durable pocket springs to deliver even more personalized support and comfort.

Present

Now Shipping to the U.S.

From our origins in Canada to becoming a trusted name in sleep, our journey has always been driven by a simple belief: everyone deserves better sleep. Now, we’re proud to bring the comfort, quality, and trust Endy is known for to sleepers across the U.S.

We've Donated Over 24,000 Mattresses to People in Need

For over 10 years, we’ve partnered with charities and nonprofits to donate new and gently used mattresses, in line with our mission to make sleep more accessible for everyone. In 2025, we committed $25,000 in Endy products to Canadian Connections, a Toronto-based charity helping newcomers in need set up their first homes in Canada.

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